We're an agency with characters.
Since the early 1980's, Canadian companies have been actively targeting the Chinese Canadian market. Our parent company, Justin Poy Media Inc., built its reputation on being able to effectively deliver multicultural advertising solutions since 1983 and has picked up many awards along the way.
Companies such as Jaguar Canada, RBC Dominion Securities, the Bochner Eye Institute and the Canadian International AutoShow in Toronto, all chose our agency to help them reach this valuable segment of the market. We've also helped some of our clients to reach overseas customers in China, Taiwan and Hong Kong(SAR).
Translating an existing campaign is just not enough. You need advertising solutions that have been designed from the ground up that identify specifically with the target audience. Incorporating these new ideas with existing campaigns is a process known as "transcreation". Transcreation is important in maintaining a company's brand identity.
Diversity is one of the hottest topics in today's business world. It is applicable to every aspect of business from HR to marketing. Companies that embrace diversity are more likely to succeed because they are relevant to today's society. The Justin Poy Agency's targetasian service deals with all aspects of diversity, from researching and developing ethnocultural strategies to finding niche markets that can bring more revenue to your company. Be sure to read our latest issue of DiversificAsian, to keep up to date with all the latest strategies and trends.
targetasian is ideal for companies looking to capture new niche markets. Full service ad agencies use targetasian to enhance their offering to their existing clients.
Contact us for more information or to see our portfolio.
| 
